Digital marketing: strategy, implementation and practice, 6th. ed.

The development of the Internet, World Wide Web and other digital technologies have transformed marketing. For consumers, they give a much wider choice of products, services and prices from different suppliers and a more convenient way to select and purchase items. There is also a choice of techn...

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Bibliographic Details
Main Author: Dave Chaffey, Fiona Ellis-Chadwick.
Format: Book
Language:English
Published: Pearson 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/16971
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