The international business conference 2017: creativity, innovation and entrepreneurship.

• Format: Conference Proceeding
• Language: English
• Published: Vilniaus kolegija 2020
• Subjects: Proceeding, international business.
• Online Access: http://dspace.uniten.edu.my/jspui/handle/123456789/16965

Creativity, innovation and entrepreneurship are the keywords that drive our future. Indeed, creativity is the starting point for innovation since all innovation begins with creative ideas. In turn, innovation is the process that transforms new creative ideas into a new value, so it is the process through which an entrepreneur turns creative ideas into new market opportunities. The concept of entrepreneurship infers the continuous generation of creativity and innovation for gaining a competitive advantage, and even opening new untapped markets. Within this process, universities and educational institutions are at the frontfront of creativity, innovation and entrepreneurship since they have the capacity to advance and promote student creativity, support their innovative ideas and prepare them for their future entrepreneurial ventures. In this respect, the exchange of ideas and research findings are essential withing this discourse; therefore, more and more conferences are initiated to advance these research trajectories further. These Conference Proceedings come from The International Business Conference 2017: Creativity, Innovation and Entrepreneurship that seeked to promote the ideas and research on creativity, innovation and entrepreneurship both in the Baltic region and worldwide. The Conference was organized and hosted by the Faculty of Business Management at Vilniaus Kolegija / University of Applied Sciences in Vilnius, Lithuania on April 24-25, 2017. It provided an international platform for the exchange of leading-edge ideas and research findings on the emerging approaches related to the concepts of creativity, innovation and entrepreneurship in different business sectors and fields as the key driving forces for the business of today and tomorrow. The Conference also introduced some outstanding keynote speakers in the field. Indeed, the Conference proved to be an important international networking event organized by the Faculty annually. I would like to express great appreciation for all the Conference presenters and participants who made this Conference a great event and supported our further commitment to advance creativity, innovation, and entrepreneurship. In turn, we will continue to do our best to operate as a transitioning and transforming platform for creative business ideas and innovative approaches.