New strategic brand management : creating and sustaining brand equity long term, 4th ed.
This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained: l Or...
Saved in:
Main Author: | Jean- Noël Kapferer. |
---|---|
Format: | Book |
Language: | English |
Published: |
Kogen Page
2020
|
Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15767 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
New strategic brand management : creating and sustaining brand equity long term, 4th ed.
by: Jean- Noël Kapferer.
Published: (2020) -
Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000) -
The celebrity endorser effects : an examination of source characteristics on brand image building for consumer goods products
by: Phang, Ing
Published: (2001) -
Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
by: Rosely, Nurhidayah
Published: (2021) -
Brand management : research, theory and practice.
by: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
Published: (2020)