Brand management : research, theory and practice.

• المؤلف الرئيسي: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
• التنسيق: كتاب
• اللغة: English
• منشور في: Routledge 2020
• الموضوعات: 1. Brand name products–Management. 2. Branding (Marketing).
• الوصول للمادة أونلاين: http://dspace.uniten.edu.my/jspui/handle/123456789/15766

We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...