Brand management : research, theory and practice.
We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Routledge
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15766 |
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