Brand management : research, theory and practice.
We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Routledge
2020
|
Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15766 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|