Brand management : research, theory and practice.

• 主要作者: Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
• 格式: 图书
• 语言: English
• 出版: Routledge 2020
• 主题: 1. Brand name products–Management. 2. Branding (Marketing).
• 在线阅读: http://dspace.uniten.edu.my/jspui/handle/123456789/15766

We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...