Brand management : research, theory and practice.
We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...
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主要作者: | |
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格式: | 圖書 |
語言: | English |
出版: |
Routledge
2020
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在線閱讀: | http://dspace.uniten.edu.my/jspui/handle/123456789/15766 |
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