Brand management : research, theory and practice.
We received this comment from one of the ‘blind’ reviewers contributing to the lengthy process of turning a lot of our thoughts, knowledge, and words into a real, tangible book. The overall approach of this book is quite different compared to how other brand management books communicate the scope...
Saved in:
主要作者: | |
---|---|
格式: | 图书 |
语言: | English |
出版: |
Routledge
2020
|
主题: | |
在线阅读: | http://dspace.uniten.edu.my/jspui/handle/123456789/15766 |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|