Advertising and promotion : an integrated marketing communications perspective,11th edition.
o effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from...
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Main Author: | George E. Belch & Michael A. Belch. |
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Format: | Book |
Language: | English |
Published: |
McGraw-Hill
2020
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Subjects: | |
Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15733 |
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