Advertising and promotion : an integrated marketing communications perspective,11th edition.
o effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from...
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| Format: | Book |
| Language: | English |
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McGraw-Hill
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15733 |
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