Strategic management : concepts and classes, 13th ed.
Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strateg...
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| Format: | Book |
| Language: | English |
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Prentice Hall
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/14245 |
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| Summary: | Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity.
The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues
For management professionals, small business owners, and others involved in business. |
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