Strategic management and competitivea advantage concepts and cases, Global Edition

• Main Author: Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
• Format: Book
• Language: English
• Published: Pearson Education Limited 2020
• Subjects: Management
• Online Access: http://dspace.uniten.edu.my/jspui/handle/123456789/14243

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, les...