Strategic management and competitivea advantage concepts and cases, Global Edition

• Main Author: Jay B. Barney, The University of Utah William, S. Hesterly, The University of Utah
• Format: Book
• Language: English
• Published: Pearson Education Limited 2020
• Subjects: Management
• Online Access: http://dspace.uniten.edu.my/jspui/handle/123456789/14243

The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual “later edition” increase in number of pages and bulk. We’re strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: “Does this concept help students analyze cases and real business situations?” For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.