Factors Determining Museum Visitation Decision Among Communities In Kedah
Museum has long served as cultural bridges between past and future. Museums are reflections of a society as they are repositories of historical, unique, precious and significant objects and artifacts. As other leisure and learning competition such as art gallery and aquarium emerge, museums are f...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
University Malaysia Sarawak, UNIMAS
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/9312/1/Nizar%20Nazrin%20ft.pdf http://ir.unimas.my/id/eprint/9312/ |
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| Summary: | Museum has long served as cultural bridges between past and future. Museums are
reflections of a society as they are repositories of historical, unique, precious and significant
objects and artifacts. As other leisure and learning competition such as art gallery and aquarium
emerge, museums are finding themselves competing competitively to attract numbers of visitors.
Global trends are showing stable or declining numbers of visitations and the types of people who
visit them has remained the same. Museums are said to be focused on programs organized
instead of understanding visitors. When museums failed to understand their visitors, they fail to
attract new and recurrent visitors. This shows how important for museums to understand their
visitors and tailor their program towards making visitors satisfied whenever they visit. At this
juncture, museums need to find out why and what motivates visitors’ visitation to museums. The
problem faced by Kedah Museum management is when the visitor’s amount is not equal to all its
existing museums. The latest museum under their management which is the Muzium Padi
received tremendous amount of visitors compared to other museums and this raised question of
why visitors are keen to visit Muzium Padi which is situated nine kilometer away from city
center and not other museums which located within the city vicinity. This research highlights on
the decision making process which covered three factors influencing visitation decision, namely
psychological influences, situational influences and sociocultural influences. Research was done
on locals in the state of Kedah, Malaysia. Results of this study indicated that psychological
influences are the most significant factor influencing visitation decision. The study confirmed
that the feel of interacting in gaining information and experience excites visitors more than
having majestic exhibition. |
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