Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak

• Main Author: Sia, Pick Hiong
• Format: Thesis
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2010
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/9040/1/Hiong.pdf; http://ir.unimas.my/id/eprint/9040/

The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most of the insurance sales person in Kuchiny Data were collected from 150 insurance sales person by usmg stratified random sampling. Finding showed that loyalty, conscientiousness, altruism and civic virtue were the most important dimension ofOCB as perceived by the insurance sales persons. Whereas, organizational compliances, self development and functional participant were not seem to be important as perceived by the respondents.