An Evaluation Of Service Quality From Visitors’ Perspectives: The Case Of Niah National Park In Sarawak

• Main Authors: Abas, Said, Ahmad, Shuib, Norazirah, Ayob, Fazlina, Yaakub
• Format: Article
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/8612/1/AN%20EVALUATION%20OF%20SERVICE%20QUALITY%20pg61-78%20-%20cutted.pdf; http://ir.unimas.my/id/eprint/8612/

This study assessed the quality of services in Niah National Park (NNP) located in Sarawak,a major ecotourism destination in Malaysia. The ECOSERV instrument developed by Khanin 2003 was modified to measure visitors’ expectations and perceptions on services quality. Self-administered questionnaires...