Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
The results indicate a significant group difference between target and non-target respondents to the advertisement. It also shows that ethnicity is a viable target variable for both majority and minority ethnic groups in Malaysia.
Saved in:
Main Authors: | , |
---|---|
Format: | E-Article |
Language: | English |
Published: |
Emerald Group Publishing Limited
2010
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/71/1/ethnic%20advertising%20adolescents%20attitudes%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/71/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!