Asian corporate credibility index based on Malaysian indians perceptions

• المؤلف الرئيسي: Karunya, Suppayah.
• التنسيق: Final Year Project Report
• اللغة: English
• منشور في: Universiti Malaysia Sarawak, UNIMAS 2009
• الموضوعات: HB Economic Theory; HT Communities. Classes. Races
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/6469/1/Karunya%20Suppayah%20ft.pdf; http://ir.unimas.my/id/eprint/6469/

This study assesses how Indians in Malaysia perceive corporate credibility. It evaluates if the consumers’ perception toward the established dimension with the proposed dimension has significant effects. This paper also describes the validity and the reliability of the new dime...