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Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia

This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in...

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Main Authors: Ernest Cyril, de Run, Fah, Chin Sien
Format: Article
Language:English
English
Published: Sunway Academic Journal 2006
Subjects:
AC Collections. Series. Collected works
HB Economic Theory
P Philology. Linguistics
Online Access:http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf
http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf
http://ir.unimas.my/id/eprint/526/
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spelling my.unimas.ir.5262021-07-12T13:12:11Z http://ir.unimas.my/id/eprint/526/ Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia Ernest Cyril, de Run Fah, Chin Sien AC Collections. Series. Collected works HB Economic Theory P Philology. Linguistics This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in their own ethnic language. However, there is no significant difference between respondents in their attitude towards the company, indicating that there is a disparity between consumer reaction towards the company and its product packaging. Sunway Academic Journal 2006 Article PeerReviewed text en http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf text en http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf Ernest Cyril, de Run and Fah, Chin Sien (2006) Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia. Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia., 3. pp. 133-145.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic AC Collections. Series. Collected works
HB Economic Theory
P Philology. Linguistics
spellingShingle AC Collections. Series. Collected works
HB Economic Theory
P Philology. Linguistics
Ernest Cyril, de Run
Fah, Chin Sien
Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
description This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in their own ethnic language. However, there is no significant difference between respondents in their attitude towards the company, indicating that there is a disparity between consumer reaction towards the company and its product packaging.
format Article
author Ernest Cyril, de Run
Fah, Chin Sien
author_facet Ernest Cyril, de Run
Fah, Chin Sien
author_sort Ernest Cyril, de Run
title Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
title_short Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
title_full Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
title_fullStr Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
title_full_unstemmed Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
title_sort language use in packaging : the reaction of malay and chinese consumers in malaysia
publisher Sunway Academic Journal
publishDate 2006
url http://ir.unimas.my/id/eprint/526/2/13%20LANGUAGE%20USE%20IN%20PACKAGING%20THE%20REACTION%20OF%20Malay%20and%20chainises%20consumers%20in%20Malaysia.pdf
http://ir.unimas.my/id/eprint/526/13/CHIN%20SIEN%20FAH.pdf
http://ir.unimas.my/id/eprint/526/
_version_ 1706961322991681536
score 13.154949

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