Language use in packaging : the reaction of Malay and Chinese consumers in Malaysia
This research sets out to determine the changes in attitude, emotion and behaviour of respondents to packaging using Bahasa Malaysia or Chinese in a multicultural Asian country, Malaysia. The findings of this research indicate that respondents reacted more favorably to product packaging imprinted in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sunway University College
2006
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/26/1/ernest3.pdf http://eprints.sunway.edu.my/26/ |
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