Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development
Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study in...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cognizant Communication Corporation
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/43406/4/Place%20Image%2C%20Quality%20-%20Copy.pdf http://ir.unimas.my/id/eprint/43406/ https://www.ingentaconnect.com/content/cog/em/pre-prints/content-chinall https://doi.org/10.3727/152599523X16957834460349 |
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