Place Image, Quality Services, and Event Attachment in Sarawak: Moderating Role of Community Support in Economic Development

• Main Authors: Abang Azlan, Mohamad, Lo, May Chiun, Wan Hashim, Wan Ibrahim, Chin, Ying Sin
• Format: Article
• Language: English
• Published: Cognizant Communication Corporation 2023
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/43406/4/Place%20Image%2C%20Quality%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/43406/; https://www.ingentaconnect.com/content/cog/em/pre-prints/content-chinall; https://doi.org/10.3727/152599523X16957834460349

Malaysia's event industry, notably in culturally diverse Sarawak, has thrived in recent years, becoming a significant economic driver. However, the COVID-19 pandemic severely disrupted the sector, resulting in event cancellations, economic losses, and reduced community engagement. This study in...