Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth
COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), p...
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my.unimas.ir.429672023-10-09T07:01:01Z http://ir.unimas.my/id/eprint/42967/ Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth Masilah, Mohamad Rahayu, Tasnim Siti Aisyah, Binti Ya'kob T Technology (General) COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs. e-IPH 2023-09-19 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/42967/1/P3%2B034-2023%2B%2B19-24-1.pdf Masilah, Mohamad and Rahayu, Tasnim and Siti Aisyah, Binti Ya'kob (2023) Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth. In: Kedah International Conference on Social Science and Humanities UiTM Kedah (Online), Malaysia : 2nd International Conference on Business, Finance, Management and Economics (BIZFAME), 21-22 June 2023, UiTM Kedah (online). https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5095 |
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T Technology (General) Masilah, Mohamad Rahayu, Tasnim Siti Aisyah, Binti Ya'kob Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
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COVID-19 has opened many prospects for the retail sector, especially the food industry. Due to the pandemic retrenchment, the online channel has played a crucial role in ensuring the business's survival. Nevertheless, companies face several issues concerning Food Delivery Applications (FDAs), primarily related to user intent and barriers to non-adoption. The study aims to analyze the factors that influence user intent to use FDAs continuously, discover the barriers that influence consumers' intention to use FDAs, and explore the potential growth of FDAs. |
format |
Proceeding |
author |
Masilah, Mohamad Rahayu, Tasnim Siti Aisyah, Binti Ya'kob |
author_facet |
Masilah, Mohamad Rahayu, Tasnim Siti Aisyah, Binti Ya'kob |
author_sort |
Masilah, Mohamad |
title |
Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
title_short |
Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
title_full |
Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
title_fullStr |
Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
title_full_unstemmed |
Continued Use of Food Delivery Applications (FDAs) Post COVID-19 in Malaysia: Barriers and Growth |
title_sort |
continued use of food delivery applications (fdas) post covid-19 in malaysia: barriers and growth |
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e-IPH |
publishDate |
2023 |
url |
http://ir.unimas.my/id/eprint/42967/1/P3%2B034-2023%2B%2B19-24-1.pdf http://ir.unimas.my/id/eprint/42967/ https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5095 |
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13.18916 |