Development of the research instrument for evaluating the desire to live in an industrial city
This study aims to develop a valid instrument to measure the two mediating variables namely place brand image and engagement with the place in the relationship between place brand benefits and employees’ desire to stay in Bintulu, a newly established industrial city in the east part of Malaysia. To...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AESS Publications
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42966/1/IJASS202313%286%29175-189-1.pdf http://ir.unimas.my/id/eprint/42966/ https://archive.aessweb.com/index.php/5007/article/view/4832 |
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