The Effect of Digital Marketing on Purchase Decisions Among Youth In Sarawak

• Main Authors: Jessie Paige, Roger, Asmaul Husna, Haris Fadzilah
• Format: Proceeding
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/42817/1/Digital.pdf; http://ir.unimas.my/id/eprint/42817/

The objective of this study is to identify the relationship between email marketing, online advertising, social media marketing and mobile marketing on the purchasing decision I fashion industry among youths in Kuching, Sarawak. This study focuses on four digital marketing channels such as e-mail ma...