The Effect of Digital Marketing on Purchase Decisions Among Youth In Sarawak

The objective of this study is to identify the relationship between email marketing, online advertising, social media marketing and mobile marketing on the purchasing decision I fashion industry among youths in Kuching, Sarawak. This study focuses on four digital marketing channels such as e-mail ma...

Full description

Saved in:
Bibliographic Details
Main Authors: Jessie Paige, Roger, Asmaul Husna, Haris Fadzilah
Format: Proceeding
Language:English
Published: 2023
Subjects:
Online Access:http://ir.unimas.my/id/eprint/42817/1/Digital.pdf
http://ir.unimas.my/id/eprint/42817/
Tags: Add Tag
No Tags, Be the first to tag this record!