Exploring the Relationship between Social Media Marketing and Online Purchase Intention Among Gen Z in Sarawak
Social media marketing has changed buyers' purchasing intentions, overtaking conventional marketing approaches. The marketing approach relies upon social media and e-commerce to get shoppers to constantly explore products and services and read reviews before buying. The objective of this study...
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Main Authors: | , |
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Format: | Proceeding |
Language: | English |
Published: |
2023
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/42814/1/DIGITAL.pdf http://ir.unimas.my/id/eprint/42814/ |
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