Factors that Influence Consumer’s Attitudes and Decision Making in Shopping for Halal Food

• Main Authors: Nur Farhana, Mohamad Rasdi, Farah Dipah, Khalid, Jerome Kueh, Swee Hui, Joanne Shaza, Janang, Muhammad Asraf, Abdullah
• 格式: Article
• 語言: English
• 出版: Human Resource Management Academic Research Society (HRMARS) 2023
• 主題: H Social Sciences (General); HD28 Management. Industrial Management
• 在線閱讀: http://ir.unimas.my/id/eprint/42563/3/Factors.pdf; http://ir.unimas.my/id/eprint/42563/; https://hrmars.com/index.php/pages/detail/IJARBSS

This study aims to investigate the factors that influence consumers’ attitudes and decisionmaking in shopping for halalfood. These factorsinclude halal logo certification, social influence (word of mouth), and religious beliefs. The sample of consumers in this study is from Sibu, Sarawak targeting 3...