The Globalization of Hallyu Phenomenon : Impact on Malaysian Young Female's Attitude and Behavior

• Main Authors: SITI NORLIZA, OTHMAN, Noor'ain, Aini
• Format: Article
• Language: English
• Published: UNIMAS PUBLISHER 2021
• Subjects: JZ International relations
• Online Access: http://ir.unimas.my/id/eprint/40789/1/The%20Globalization%20of%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/40789/; https://publisher.unimas.my/ojs/index.php/TUR/issue/view/188; https://doi.org/10.33736/tur.4109.2021

Hallyu phenomenon is a globalized cultural product from South Korea that has spread uncontrollably into many parts of the world, and Malaysia was no exception. With the aid of media and the internet, the domination of its significant products such as K-drama, K-pop music, K-Food, K-Beauty, and techn...