The Globalization of Hallyu Phenomenon : Impact on Malaysian Young Female's Attitude and Behavior
Hallyu phenomenon is a globalized cultural product from South Korea that has spread uncontrollably into many parts of the world, and Malaysia was no exception. With the aid of media and the internet, the domination of its significant products such as K-drama, K-pop music, K-Food, K-Beauty, and techn...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UNIMAS PUBLISHER
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/40789/1/The%20Globalization%20of%20-%20Copy.pdf http://ir.unimas.my/id/eprint/40789/ https://publisher.unimas.my/ojs/index.php/TUR/issue/view/188 https://doi.org/10.33736/tur.4109.2021 |
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