MODELLING THE SIGNIFICANCE OF GLOBAL MIND-SET AND HALAL BRAND TRUST TO DETERMINE THE PERFORMANCE OF HALAL SMES
This study investigated the impact of global mind-set (GM) and halal brand trust (HBT) on halal entrepreneurial performance (HEP). This study extends the entrepreneurship literature by adopting the dynamic capability theory (DCT) to assess HEP. Data were collected from 311 SMEs established in Indone...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business and Society (IJBS)
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/39137/2/MODELLING%20THE%20SIGNIFICANCE%20-%20Copy.pdf http://ir.unimas.my/id/eprint/39137/ http://www.ijbs.unimas.my/ https://doi.org/10.33736/ijbs.4854.2022 |
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