An Inquiry Into Motives Of The Audience Attending Independent Music Concerts

• Main Author: Evangel Ruran, Sampson
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak (UNIMAS) 2016
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/36498/1/Evangel%28fulltext%29.pdf; http://ir.unimas.my/id/eprint/36498/2/Evangel%20Ruran%20Sampson%20ft.pdf; http://ir.unimas.my/id/eprint/36498/

The objective of this research is to survey the audience's causes in attending independent (indie) music concerts. The discovery of this research will help us to understand the preference of diverse audiences that appreciate different aesthetics of music concerts. The location of this study took place in Kuching which targeted at bars that provide live band performances and had organized several independent gigs in the past. Quantitative research was used to attain the outcomes of this study. 21 O respondents had completed the questionnaires distributed to them. The questionnaires contained the possible factors that could triggered the desire to attend this particular form of concert. Factor analysis was used to obtain the outcome of this study. The results shows that the most agreed factor by is emotionally rewarding then followed by socialization, self-actualization and lastly the audience's esteem.