An Inquiry Into Motives Of The Audience Attending Independent Music Concerts
The objective of this research is to survey the audience's causes in attending independent (indie) music concerts. The discovery of this research will help us to understand the preference of diverse audiences that appreciate different aesthetics of music concerts. The location of this study...
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36498/1/Evangel%28fulltext%29.pdf http://ir.unimas.my/id/eprint/36498/2/Evangel%20Ruran%20Sampson%20ft.pdf http://ir.unimas.my/id/eprint/36498/ |
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| Summary: | The objective of this research is to survey the audience's causes in attending
independent (indie) music concerts. The discovery of this research will help us to
understand the preference of diverse audiences that appreciate different aesthetics of
music concerts. The location of this study took place in Kuching which targeted at
bars that provide live band performances and had organized several independent gigs
in the past. Quantitative research was used to attain the outcomes of this study. 21 O
respondents had completed the questionnaires distributed to them. The questionnaires
contained the possible factors that could triggered the desire to attend this particular
form of concert. Factor analysis was used to obtain the outcome of this study. The
results shows that the most agreed factor by is emotionally rewarding then followed
by socialization, self-actualization and lastly the audience's esteem. |
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