EXAMINING THE AWARENESS OF HALAL LOGO AND THE CONFIDENCE LEVEL OF MALAYSIAN FOR THAILAND HALAL PRODUCTS

• Main Authors: Jamal Abdul Nassir, Shaari, Muhammad, Khalique, Mohd Khairul Hisyam, Hassan
• Format: Article
• Language: English
• Published: Allied Business Academics 2021
• Subjects: HB Economic Theory
• Online Access: http://ir.unimas.my/id/eprint/36267/1/jamal%20abdul%20nasir.pdf; http://ir.unimas.my/id/eprint/36267/

Halal industry has a significant contribution to the global food market. Halal consciousness and mindfulness are sharpened in multi-ethnicities, multi-religious and multilinguistic societies, where Muslim and Non-Muslim coexist. In Malaysia, the constant flow of people as a tourist, commodities, a...