A FEMINIST STYLISTIC ANALYSIS OF FEMALE REPRESENTATION IN MALAY BEAUTY PRODUCT ADVERTISEMENT ON INSTAGRAM

• Main Author: Aina Nadhirah, Mohd Zaidi
• Format: Final Year Project Report
• Language: English
• Published: Universiti Malaysia Sarawak, (UNIMAS) 2020
• Subjects: PN Literature (General)
• Online Access: http://ir.unimas.my/id/eprint/34747/1/Aina%20Nadhiran%20Binti%20Mohd%20Zaidi%20ft.pdf; http://ir.unimas.my/id/eprint/34747/

Advertisements today not only convey something other than data on items' capacities or functions but they also convey the stereotypical perception of women. This research aim to look at the how women are being potrayed in advertising language from the point of view of Mills' (19998) Feminist Stylistics on entirety. This research investigates stylistic features that were followed by the guidelines made by Verdonk (2002) to reveal the degree to which winning perspectives on female are either kept up or tested. In this study, 150 beauty product advertisement texts were selected for analysis with approximately 14000 words. It inspects how advertiser utilize language to potray women and it adds to such delineations in Malay beauty product advertisement in Instagram. Findings reveal that the stylistic features utilized in the advertising language uncover attributes that are typically endorsed to women This reserach would like to contribute in improving promoting rehearses, just as to give mindfulness in teaching purchasers to be progressively basic when interpreting advertising language.