A FEMINIST STYLISTIC ANALYSIS OF FEMALE REPRESENTATION IN MALAY BEAUTY PRODUCT ADVERTISEMENTS ON INSTAGRAM

Beyond financial profits, an advertising discourse also impacts the socio-cultural construct of members in a particular community. In the context of sexism, the overt manipulation of gender portrayal and language is still a prevalent advertising practice, especially detectable in advertising activit...

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Bibliographic Details
Main Authors: Aina Nadhirah, Mohd Zaidi, Humaira, Raslie
Format: Proceeding
Language:English
Published: 2021
Subjects:
Online Access:http://ir.unimas.my/id/eprint/37414/1/Humaira%20binti%20Raslie.pdf
http://ir.unimas.my/id/eprint/37414/
http://www.conference.unimas.my/2021/icls2021/
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