Investigating Customer Attitude Towards Functional Food And Purchase Intention
The purpose of this research is to identify the relationship between consumer attitudes towards to functional food (reward, necessity, confidence and safety) and purchase intention among of the university students in Malaysia. The theory applied on this study is theory of reasoned action (TRA) which...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/34580/2/Lau%20Yong.pdf http://ir.unimas.my/id/eprint/34580/ |
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