Endorsement Power : A Multimodal Analysis On Korean Beauty Product Advertisements In Malaysia

• المؤلف الرئيسي: Liaw, June Pei Hua
• التنسيق: Final Year Project Report
• اللغة: English; English
• منشور في: Universiti Malaysia Sarawak, (UNIMAS) 2017
• الموضوعات: P Philology. Linguistics
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/34563/1/Endorsement%20Power%20%20A%20Multimodal%20Analysis%20On%20Korean%20Beauty%20Product%20Advertisements%20In%20Malaysia%2824pgs%29.pdf; http://ir.unimas.my/id/eprint/34563/4/June%20Liaw%20ft.pdf; http://ir.unimas.my/id/eprint/34563/

This study entitled "Endorsement Power: A Multimodal Analysis on Korean Beauty Product Advertisements in Malaysia" aims. in analysing the Korean beauty product advertisements and identifying the power of endorsement in the advertisements in the views of Korean beauty product consumers....