Endorsement Power : A Multimodal Analysis On Korean Beauty Product Advertisements In Malaysia

This study entitled "Endorsement Power: A Multimodal Analysis on Korean Beauty Product Advertisements in Malaysia" aims. in analysing the Korean beauty product advertisements and identifying the power of endorsement in the advertisements in the views of Korean beauty product consumers....

Full description

Saved in:
Bibliographic Details
Main Author: Liaw, June Pei Hua
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/34563/1/Endorsement%20Power%20%20A%20Multimodal%20Analysis%20On%20Korean%20Beauty%20Product%20Advertisements%20In%20Malaysia%2824pgs%29.pdf
http://ir.unimas.my/id/eprint/34563/4/June%20Liaw%20ft.pdf
http://ir.unimas.my/id/eprint/34563/
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first