Importance of Trust Towards University Students: A Determinant of Online Shopping Behavior

• Main Authors: Jin, Lim Yi, Azuddin, Bahari, Abdullah, Osman, Hanum, Hassan, Abdul Rahim, Romle, Sin, Kit Yeng, Ling, Sim Choon
• Format: Article
• Language: English
• Published: American Scientific Publishers 2016
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/33055/1/art00092; http://ir.unimas.my/id/eprint/33055/; https://www.ingentaconnect.com/content/asp/asl/2016/00000022/f0020005/art00092

E-commerce has been extensively promoted by Malaysian government in this technology era. This research was conducted in tandem with government effort to promote internet shopping while to explore the level of trust and its influence on internet shopping among the undergraduate and postgraduate stude...