Ethos, Logos and Pathos in University Students’ Informal Requests

• 主要作者: Ting, Su Hie
• 格式: Article
• 語言: English
• 出版: Penerbit UKM Press 2018
• 主題: P Philology. Linguistics
• 在線閱讀: http://ir.unimas.my/id/eprint/22961/1/Ethos.pdf; http://ir.unimas.my/id/eprint/22961/; http://ejournal.ukm.my/gema/article/view/23387

Persuasion is used in spoken and written communication to convince the audience to take appropriate actions or to support specific viewpoints. The speaker or writer may use statistics and logical arguments, emotions and their character, authority and credibility to convince the audience. The presen...