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Relationship building : Hair beauty salons and their customers

The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...

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Main Authors: Tudin , Rabaah, Tambabaki , Ellen
Format: Working Paper
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2012
Subjects:
HB Economic Theory
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/3232/
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id my.unimas.ir.3232
record_format eprints
spelling my.unimas.ir.32322020-09-02T02:32:48Z http://ir.unimas.my/id/eprint/3232/ Relationship building : Hair beauty salons and their customers Tudin , Rabaah Tambabaki , Ellen HB Economic Theory HM Sociology The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak. Universiti Malaysia Sarawak, (UNIMAS) 2012 Working Paper NonPeerReviewed text en http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. [Working Paper]
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic HB Economic Theory
HM Sociology
spellingShingle HB Economic Theory
HM Sociology
Tudin , Rabaah
Tambabaki , Ellen
Relationship building : Hair beauty salons and their customers
description The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.
format Working Paper
author Tudin , Rabaah
Tambabaki , Ellen
author_facet Tudin , Rabaah
Tambabaki , Ellen
author_sort Tudin , Rabaah
title Relationship building : Hair beauty salons and their customers
title_short Relationship building : Hair beauty salons and their customers
title_full Relationship building : Hair beauty salons and their customers
title_fullStr Relationship building : Hair beauty salons and their customers
title_full_unstemmed Relationship building : Hair beauty salons and their customers
title_sort relationship building : hair beauty salons and their customers
publisher Universiti Malaysia Sarawak, (UNIMAS)
publishDate 2012
url http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/3232/
_version_ 1677784846685962240
score 13.160551

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