Corporate Credibility Assessment: The Perception of Chinese Malaysian

• Main Authors: Irma Yazreen, Md Yusoff, Soetrisno, Fathan, Dayang Affizzah, Awang Marikan, Hin, L. K.
• 格式: E-Article
• 語言: English
• 出版: Human Resource Management Academic Research Society 2020
• 主題: HB Economic Theory
• 在線閱讀: http://ir.unimas.my/id/eprint/30683/1/Corporate%20Credibility%20Assessment%20The%20Perception%20of%20Chinese%20Malaysian.pdf; http://ir.unimas.my/id/eprint/30683/; http://dx.doi.org/10.6007/IJARBSS/v10-i7/7388

The purpose of this research is to examine the perception of Chinese Malaysian towards corporate credibility. Online questionnaire was created and distributed to collect primary data from the target respondents who are Malaysian with Chinese descendant residing in Penang. 250 onlin...