Tourists’ Perspective on Ecotourism Destination Competitiveness: The Role of Tangible Components

• Main Authors: Ching, Jia Lie, Lo, May Chiun, Mohamad Kadim, Suaidi, Abang Azlan, Mohamad, Chin, Chee Hua
• 格式: Article
• 語言: English
• 出版: HRMARS 2019
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://ir.unimas.my/id/eprint/30421/1/Tourists%E2%80%99%20Perspective%20on%20Ecotourism%20Destination.pdf; http://ir.unimas.my/id/eprint/30421/; http://dx.doi.org/10.6007/IJARBSS/v9-i11/6552

In this evolving digitalized ecosphere, ecotourism is one of the important catalysts in tourism and the government has been looking forward to the opportunities in promoting the uniqueness of ecotourism attraction through Visit Malaysia 2020 campaign. Moreover, the development of ecotourism desti...