BRANDING EXPERIENCE THAT AFFECTS THE CONSUMERS’ BEHAVIOUR IN BUYING DECISION: A CASE STUDY ON IKEA BRAND
Brand identity is essentially crucial due to how it represented a product or how the business wants to be perceived by the consumers. A brand of a product or business able to connect and communicate clearly with the target consumer within by the brand identity design. Ecosystem that exist within the...
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| Format: | E-LPTA |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak(UNIMAS)
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/30140/1/Exploration%20of%20Medical%20Product%20Design24pgs.pdf http://ir.unimas.my/id/eprint/30140/2/Exploration%20of%20Medical%20Product%20Designft.pdf http://ir.unimas.my/id/eprint/30140/ |
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