Tourists’ perspectives on hard and soft services toward rural tourism destination competitiveness: Community support as a moderator

• Main Authors: Lo, M.-C., Chin, C.-H., Law, F.-Y.
• Format: E-Article
• Published: SAGE Publications Inc. 2019
• Subjects: HB Economic Theory; HG Finance
• Online Access: http://ir.unimas.my/id/eprint/29946/; https://www.scopus.com/record/display.uri?eid=2-s2.0-85058782813&doi=10.1177%2f1467358417715677&origin=inward&txGid=430944904034a1ee2a583d3f205ffe5b

Rural tourism is an integrated part in the services field, and this industry has long been recognized as a valuable tool for economic development in rural destinations. However, the multiplying growth of rural tourism destinations has led to a stiff competition among the industry. Thus, the identifi...