Play4fit: Enhancing users’ engagement with smartphone health and fitness application using gamification concept.

• Main Authors: Mohd Kamal, Othman, Nicklos, Ugap, Nur Diyana, Rahman
• Format: Article
• Language: English
• Published: International Journal of Scientific & Technology Research 2019
• Subjects: H Social Sciences (General); T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/28341/1/Mohd%20Kamal.pdf; http://ir.unimas.my/id/eprint/28341/; http://www.ijstr.org/paper-references.php?ref=IJSTR-1219-26000

This paper elaborates the design, development and evaluation of health and fitness smartphone app, Play4fit. The Play4fit app was developed using systematic approach called Mobile application Development lifecycle (MADLC). This study explores the use of gamification concept in engaging the users whi...