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Goal setting theory and gamification in mobile fitness app engagement: A pilot study

This paper aims to extend Goal-Setting Theory (GST) by adding gamification on mobile fitness app engagement. This research developed a research model based on Goal-Setting Theory (GST) and gamification in explained engagement behaviour on mobile fitness apps. Both academician and practitioner propos...

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Bibliographic Details
Main Authors: Pg. Arshad, Pg. Mohd. Auza’e, Baharun, Rohaizat, Zaidin, Norzaidahwati
Format: Article
Published: Allied Business Academies 2022
Subjects:
HD30.213 Management information systems. Decision support systems
Online Access:http://eprints.utm.my/104740/
https://www.abacademies.org/articles/goalsetting-theory-and-gamification-in-mobile-fitness-app-engagement-a-pilot-study-13217.html
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http://eprints.utm.my/104740/
https://www.abacademies.org/articles/goalsetting-theory-and-gamification-in-mobile-fitness-app-engagement-a-pilot-study-13217.html

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