Pengurusan Pemasaran Seni Kraftangan Berasakan Mutiara Di Negeri Sabah

• Main Author: Mohd Salleh, Bin Hj. Ismail.
• Format: Final Year Project Report
• Language: English; English
• Published: Universiti Malaysia Sarawak (UNIMAS) 2018
• Subjects: NX Arts in general
• Online Access: http://ir.unimas.my/id/eprint/23635/1/PENGURUSAN%20PEMASARAN%20SENI%2024pgs.pdf; http://ir.unimas.my/id/eprint/23635/4/Mohd%20Salleh.pdf; http://ir.unimas.my/id/eprint/23635/

The purpose of this study is to identity the marketing management of pearl handicraft in Sabah. Besides, the study is focuses in Semporna, Sabah, where it is one of the famous places of pearl handicraft. In this study, researcher are using a Qualitatif approach, that is conducting an interview with the informant to collect data. More over, this study is concentrated on the marketing strategy that have been used by informant, and also try to discover the type and quality of pearls, as well the uniqueness of the pearls handicraft. The findings show the almost all of the informant applying 4p that is place, product, price and promotion in their marketing strategy of the business of pearls handicraft. Furthermore, researcher hope that this study being able to enhance the development of pearls handicraft, and as well strengthen the marketing management.